With how rapidly technology evolves, it can feel like you’re stuck in an endless cycle of upgrades. Think of how many cell phones you’ve gone through, with each new feature making the old one obsolete. And even if you hold out on new hardware, companies might stop servicing software for old models. In the end, you spend more money more often just to keep up.

We believe people don’t need more devices, they need their current devices to serve them better. The tech we have, from computers and laptops to phones and tablets, is already integrated in our lives.

That’s why we made Idly a software app—no special hardware needed. This way, your calendar can slot in with your current routine. You don’t have to reroute your morning to check a specific wall for today’s schedule, you just have to open your email to see your Daily Forecast.

It also means that updates are immediately available at no extra cost. You don’t have to worry about a new model coming out with features you can only get with a new purchase. Your subscription covers every feature we could possibly add. Being a software provider also lets us stay nimble. With each technological breakthrough and evolution (think advancements in AI), we’re able to apply new technology to Idly and release it to users faster, without worrying if our proprietary hardware has the right capabilities.

Lastly, hardware can break down. Batteries stop holding a charge and screens can crack. When a device serves many different purposes, like your tablet, it’s easier to stomach the fee to fix it. But if you have a device that only acts as your calendar, replacing it can feel a lot more costly.

This is why Idly is a subscription-based software. It means you pay a little every month (or once a year) for unlimited ad-free access, features, and updates. All of the money goes toward improving the app and paying the hardworking people who make it happen, which means you’re paying to make your experience using Idly even better—without paying for a new device.