As a doctor and mom of three, I worked hard to build my ideal life. So why was I still struggling? I lacked the tools, resources and support I needed to manage the life I loved.
This was clearly a bigger problem. The modern era isn’t equipped to handle this influx of non-traditional families: working moms, co-parents, intergenerational families, same-sex parents, the list goes on. It was time to design a calendar for all of us.
Idly isn’t meant to be another productivity app—it’s designed to free your time. I’m so excited to launch this labor of love, and I hope you’ll help us continue to evolve our mission to support families like yours.
Idle time is too often written off as needless, when in reality it’s a celebration of a life well-balanced. We help busy families coordinate their hectic lives so everyone can enjoy the art of leisure, too.
Organizing your calendar shouldn’t be another part of your life that holds you back. Instead, it should open schedules, possibilities, and minds. Idly helps you balance every realm of your life and reclaim your precious time. Together, we can empower families that are done chasing someone else’s definition of how they should live. So let’s stop worrying about ideal, and celebrate real life and all its Idly pleasures.
We designed Idly to get you off your phone, and back to your life, faster. Say goodbye to syncing issues, overwhelming notifications and privacy problems, and hello to a better way.
Laurel created the Idly app, and is steering its next phase forward.
What’s on your horizon?
I’d love to compete in a half IRONMAN with my husband.
How do you unplug?
Slow flow yoga, sitting on the patio with my dog and an iced coffee before my kids get up.
Dinesh aims to add harmony in personal, professional, family and community relationships.
What’s on your horizon?
Continue my journey of self-reflection.
How do you unplug?
Try new restaurants, play sports and explore the world with my wife and 3 boys.
Kristen brings the right people together to make our vision come to life.
What’s on your horizon?
A five year anniversary party with a full guest list after having a tiny 2020 wedding.
How do you unplug?
Anything & everything outside (hiking, rollerblading, skiing, paddle boarding, all of it)!
Jenny created the Idly visual brand and oversees how it comes to life.
What’s on your horizon?
A birthday trip to Paris to see Beyoncé and a trip to Finland to hike, sauna, and sit in nature.
How do you unplug?
Inviting friends into my tiny kitchen to drink wine and chat with me while I cook them elaborate meals.
Becky helps position our brand and tell our story.
What’s on your horizon?
I hope to go to Hawaii for my next big birthday.
How do you unplug?
Cooking, drawing, running and TV marathons.
Erin handles any and all things writing and social.
What’s on your horizon?
Hosting more dinner parties and listening to CDs.
How do you unplug?
Reading, walks, cooking something complex, watching movies and playing video games.
Have questions about the Idly mission, team or product? We’d love to hear from you.